When someone you respect and admire encourages you to follow a dream, you go ALL IN. This is how All In Represents began. And to this day, it’s the guiding principle for our relationships with our creative partners and clients.


A decade in the making, All In Represents was founded by Cali Alberico, who spent more than 10 years as an Art Producer on the agency side of the advertising world. While in the trenches of commercial work, Cali was drawn to the magic of collaboration: helping artists fuel their passion and push their careers forward by guiding them professionally and personally. Through trust, experience, and good old fashioned networking, Cali has curated a roster of artists that are truly stars in their own right.


Together with Cali’s longtime friends and partners Matt Coogan and Darren Jordan (DCOY Studios, Space28), All In is a magnet for creativity energy. We strive to create a culture that reflects our friendship: one that’s rooted in honesty, with a deep love and respect for collaboration. In so much of our work, we push our artists to show their personality. This strategy has a way of cutting through the noise and getting to the core of why you’ve hired us in the first place: to make great work.


Office 212 343 3037


Cali Alberico:

Mobile 609 203 3526 

Email cali@allinrepresents.com


Matt Coogan:

Mobile 917 686 8914

Email matt@allinrepresents.com